Development of digitalization strategy for media company /
A large national media company struggled with declining turnover in its core business and wanted to better understand the implications of the transformed market situation for its own organization. In addition it wanted to make the right strategic decision to prevent further losses in sales and explore new areas of business.
In close collaboration with the customer, we were able to develop and implement a long-term strategy to ensure the future success of the company. By closely combining our strategic foresight methods, relevant customer insights and additional digital tools, we were able to apply the appropriate actions directly at the customer. This not only increased the innovation potential and set a fresh focus on new areas of business, but also helped to stabilize the core business.
Implementation of Content Recommendation Engine /
An international company from the publishing industry wanted to offer its customers an enhanced customer experience and display personalized recommendations.
By integrating our Content Recommendation Engine “CREME.AI”, we were able to significantly improve the customer experience by providing users with recommendations for titles that were precisely suited to their needs.
The turnover of several customer groups was increased between 20-30% and according to user surveys there was also a significant increase in customer satisfaction.